by: Scott Lindsay
While most search engines do not use Meta Tags as a means of determining placement in their overall rankings of similar websites the proper use of Title Tags should take some careful thought. For those interested in your product or service the title tag is often the first impression a consumer has about your website.
A title tag is generally only 80 characters or less in length. Usually the title tag is approached by website owners as an after thought. By optimizing your title tag you have the opportunity to appeal directly to the consumer. Consider your title tag a mini advertisement directed to millions of web users.
In the html language of each web page is a section that reads Title Tag information here
You will find this html section within the tags that read and Html language may be foreign to you, but you can use the services of a good webmaster and insist they work with you to optimize the pages on your site to assist you in rankings, consistency and for maximum customer and ranking impact.
What should Title Tags include?
Title tags should always include at least two keywords or phrases, but don’t go overboard. If your title is stuffed with keywords it can actually have a negative impact on your ranking due to the fact that many sites may consider this a spamming technique.
It is possible to make your title tag longer than 80 characters, however if you do make sure the most important information comes first. Search engines will place a limit on how much title information they display with their search results so it is possible some of your title information could be omitted.
It may seem a daunting task, but by placing a title tag on every page in your website you have a very simple, but often overlooked way of impacting the very people you want to visit your website – consumers.
Interestingly it is the title tag that many search engines look to first when considering site rankings and it often the most overlooked part of many SEO online marketing strategies.
By overlooking title tags in SEO you are essentially doing the same things as businesses who have a phone number in the phone book and believe that’s enough to draw customers. Title tags provide a means of free advertising in search engines. When you couple that with the importance search engines places on title tags it just makes sense to optimize your title tags.
