Anita is My True Love

From : http://webmastertips.blogspot.com/ The Web Marketing Checklist: 29 Ways to Promote Your Website by Dr. Ralph F. Wilson, E-Commerce Consultant Web Marketing Today, July 28, 2004 This article originally appeared in Web Marketing Today, Issue 39, December 1, 1997. As one of our most popular articles, it has was revised most recently on July 28, 2004. Cited in PC Magazine, 9/21/99, p. 36 Cited in PC Magazine, 9/21/99, p. 36 How can you get more visitors to your website? What can you do to stimulate traffic? Here’s a checklist of 29 items you need to consider. Many of these you’re probably doing already; others you meant to do and forgot about; still others you’ve never heard of. Of course, a great deal has been written about this. You’ll find links to thousands of articles on site promotion in our Web Marketing Info Center (www.wilsonweb.com/webmarket). While we’re not breaking any new ground here, we’ve tried to summarize some of the most important techniques. Search Engine Strategies The most important strategy is to rank high for your preferred words on the main search engines in "organic" or "natural" search (as opposed to paid ads). Search engines send robot "spiders" to index the content on your webpage, so let’s begin with steps to prepare your webpages for optimal indexing. 1. Write a Page Title. Write a descriptive title for each page of 5 to 8 words. Remove as many "filler" words from the title, such as "the," "and," etc. (more…)

by Jaimie Sirovich and Cristian Darie, Wrox, April 2007

Review/buy: Amazon · Amazon.ca · Amazon.co.uk · B&N · Bookpool
Demo online: Not Available
Detailed table of contents: (see below)
Free chapter: Chapter 1: You: Programmer and Search Engine Marketer
Code download: Available Here
Errata: (Maintained by SEO Egghead)
Book link at publisher’s website: Wrox
Keywords: seo php book, URL rewriting, mod_rewrite, regular expressions, duplicate content, web syndication, social bookmarking, IP cloaking, geo-targeting, IP delivery, black hat SEO, WordPress SEO optimization

Traditionally, search engine marketers and web developers worked independently. However, these days it is difficult to have either one of them operate in a vacuum. With this book, we place search engine optimization in a brand new light, evangelizing that SEO should be done by the PHP programmer as well. (Note: the SEO ASP.NET edition of this book will also be available soon.)
The SEO Book For PHP Developers

This unique PHP/SEO book will teach you that if you architect the site properly, PHP can help you make friends with Google, Yahoo!, and MSN. Assuming a bit of PHP experience, the book will teach you the skills you need to create and maintain a search engine friendly web site, and avoid common pitfalls that confuse search engine spiders. The book discusses in depth how to to facilitate site spidering, and analyzes the various technologies and services that can be leveraged for site promotion.

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by Shaluinn Fullove Have you found it difficult to rank favorably for the keywords important to your business? Are all of your web pages visible in the natural search results? Here are five ways Google Sitemaps can help you drive more potential customers to your site and improve the visibility of your content. Let’s start off with a quick look at what Google Sitemaps is – and isn’t. Google Sitemaps is a service that allows you to submit ALL of your pages to the Google index. It’s particularly useful for making sure that dynamically generated URLs or pages that are not adequately linked to on your site get indexed. By submitting your URLs in a Sitemap, you help Google’s web crawler do a more complete and efficient job of crawling your site. A Sitemap is simply a file with a list of all the URLs you want crawled on your site. You can create it manually or use Google’s Sitemap Generator or another third party program. (more…)

by Alden DeSoto

Do you know your AdWords ROI for each of your geographic markets? Looking for the optimal mix between Search and Content network delivery? Are your ads sufficiently targeted? Here are five tips for targeting – and tracking – your ads effectively.
Tip #1: Target geographic markets with AdWords Campaigns.

Your AdWords account comprises of one or more Campaigns. You always have at least one Campaign, which, by default, is named something like “Campaign #1” unless you change it (from the Edit Campaign Settings link). By customizing a Campaign’s settings, you can target the ads and keywords within it to a specific geographic region and to speakers of a particular language.

For example, if you target advertising to diverse markets like California (U.S.) and Mexico, you might consider setting up a separate Campaign for each one. You can even select a target language for each Campaign. Please note that you’ll need to write your ads in the language you’ve selected for that Campaign.
Tip #2: Track ROI by geographic market.

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by Alden DeSoto

If you buy keywords on Google AdWords, you’ll want to focus your spending on the keywords that drive the highest quality traffic to your site and provide the best return for your business. By looking at a single report in Google Analytics, you can see the ROI for each keyword you buy, spend confidently on the keywords that perform, and drop the ones that don’t. Here’s how.
Link your AdWords account to your Google Analytics account.

Once you’ve linked your Google Analytics account to your AdWords account, you’ll begin to see your spending for each keyword, as well as other cost metrics, appear in your Google Analytics reports. By linking the accounts, you’ve basically allowed yourself to compare your keyword spending with what happens after visitors click on your AdWords ads. Behind the scenes, Google Analytics starts importing the clickthrough and spending data from your AdWords account while tracking all the associated visitor activity.

So, if you haven’t done so already, link your AdWords account to your Google Analytics account now. It’s also a good idea to make sure that autotagging has been automatically enabled (more on autotagging). This allows each click on your AdWords ads to be automatically associated with the appropriate keyword and AdWords campaign.

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by Alden DeSoto

Perhaps you own a café or a spa, or you build swimming pools. It’s not an online business, but you have a website that describes what you have to offer. You’d like more visibility for your site, and you’ve had a salesperson tell you about the benefits of buying a listing on her portal site. It sounds like a good deal, but how do you know? Here are a few tips that will help you make an informed decision.
Find out what’s already working for you.

The first thing to do, if you haven’t done it already, is to install Google Analytics on your site. Google Analytics is free and gives you important information about what is already working on your site – for example, which sites refer visitors to your site, and which keywords your visitors are searching on. Knowing exactly how many visits you get, and what those visitors are looking at on your site provides an important baseline to improve on. And, you may find some pleasant surprises – perhaps an article about your business or a site that you didn’t know existed is referring important traffic to your site.

Installing Google Analytics is easy, but if you don’t edit your own site, you can ask your hosting provider or web site designer to do it. For many sites, the installation takes less than 15 minutes.
Find out how highly the advertising site ranks.

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by Alden DeSoto

In the frenzy to attain or maintain the highest ranking, it’s easy to get caught up in keyword bidding wars. Don’t give in to this temptation. There’s a better way and it begins with finding a breakeven cost-per-click benchmark.
Cost-per-click the sensible way

Let’s say that you sell golf clubs online. A set of golf clubs retails for $500. Your cost to manufacture or purchase the clubs is $300 per set. If you reserve an additional $100 per set for other operating expenses, you are left with $100 per unit to spend on marketing efforts such as cost-per-click campaigns.

Now assume that of every 100 visitors to your website, one visitor buys a set of clubs (a 1% visitor-to-customer conversion rate). You have $100 to spend to attract those 100 visitors, which translates into a $1 break-even per-click benchmark. If you exceed $1 per click, you will lose money. If you pay less than $1 per click, you will make money.

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by: Richard Quick

Did you know there’s a way to get 100s of inbound links to your site – and improve you Google ranking – for free?

Message board seeding is the technique nobody’s talking about – because they don’t want you to know about it!

In this article top web designer Richard Quick uncovers the secrets of this powerful technique.

What are message boards?

Message boards are websites, or sections of websites, where people go to chat, usually about a single subject. There are message boards about everything from pop stars to politics.

The way they work is simple, people write messages, or posts, which appear online. For example, they might post a question (“How do I add a link in HTML?”) or an opinion (“The new Tom Cruise movie is awesome!”). Other people can then reply.

How does this help me?

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by: John V. W. Howe

Learning how to build a successful website can be a daunting task for anyone starting on the Internet. Stack the deck in your favor of success with some diligent research and planning.

Learning how to build a successful website can be a daunting task for anyone starting on the Internet. To do this, you need all the help you can get.

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by: Chris Lowden

So you want to rank well on Google? Who doesn’t?

Search engines have become a lot smarter from when websites first hit the market. You can’t repeat the same keywords over hundreds of times like you used to. Google and other search engines will see you as a spammer and ban your website from the engine. People used to trick search engines with gimmicks and tons of computer generated incoming links. This means, your website actually has to be a use to people in order to get ranked well.

So now you are asking yourself, if I don’t need gimmicks to get me ranked, what do I need? Money, right? No! You don’t need money either. When people use search engines, they don’t just type in something random. They type something specific, something that they are looking for. So when your website has quality and unique content, that is what will get you ranked well. When your content is unique, it makes it stand out from the crowed and found easier. Let’s say you are looking for a salt water fish tank, you aren’t just going to search “Pet Supplies” or “Aquariums”. You are going to search exactly what you are looking for, “Salt Water Fish Tanks.” Makes sense right? Same premise for your Meta tag keywords, if your company is selling fish tanks, you keywords may include, “Fish Tanks”, “Salt Water Fish Tanks”, “Fish Supplies,” “Home Aquariums.” See how it all works now?

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by: Halstatt Pires

There are a lot of factors involved if you are considering building out a site with search engine optimization in mind. Your domain name is just one, but an important one.

Domain Names and Search Engine Optimization

Search engine optimization is simply an effort to get pages on your site to rank high in the natural or organic listings on various search engines with Google, Yahoo and MSN being the most important. Taking this approach to online marketing requires a lot of planning, patience and work. Unfortunately, many people get off on the wrong foot when the pick their domain name.

Selecting a domain name is often viewed as a simple process. Most businesses will simply use their offline business name or something off the top of their head. Others will try to pick something that is catchy, so visitors will hopefully remember the name and come back to buy more. If you are planning on pursuing search engine optimization, the approaches will not kill you. That being said, there is a better way to pick your domain.

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by: Emily Yan

The following scenario happens every day:

To many web designers, they want to draw visitors attention and develop many creativity features on the website. The Website owner feels very good and pay for the design. The website owner is likely to find that they need more search engine traffic and want to acquire some good search engine ranking. However, search engine optimizers tell them your website is not able to be indexed by search engines because there are too many creativity features, for example, excessive Javascript, full flash website, etc. To rectify the situation, you must remove all those elements. It creates a dilimmea for the website owner.

On one hand, he wants search engine traffic. On the other hand, he wants an interesting and appealing website. The website owner will ask “God, what can I do?”

Is it true that if you want top search engine ranking, your website must be a boring ,full of text website?

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by: Scott Lindsay

While most search engines do not use Meta Tags as a means of determining placement in their overall rankings of similar websites the proper use of Title Tags should take some careful thought. For those interested in your product or service the title tag is often the first impression a consumer has about your website.

A title tag is generally only 80 characters or less in length. Usually the title tag is approached by website owners as an after thought. By optimizing your title tag you have the opportunity to appeal directly to the consumer. Consider your title tag a mini advertisement directed to millions of web users.

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by: John Mehrmann

Print out this checklist and survey your web site. – How did you do?

__ Does your home page answer the four principle questions?

• What are you offering me? Are you trying to sell me something or is it a free information resource?

• Why should I believe you? Credibility

• What’s in it for me? Benefit

• Who are you? Contact Information and About You

__ Is your home page greeting and message visible “above the fold”, without scrolling down the page?

__ Can visitors find information easily?

__ Can Visitors get to important or common information in two clicks or less?

__ Do you have a clear and consistent method of navigation throughout the web site?

__ Can visitors bookmark individual pages?

__ Can visitors easily find contact information, phone numbers or email addresses on every page?

__ Does each page contain links to related topics, web sites, definitions, accessories, “buy now” or “contact now” (action option)?

__ Have you run a spell check on every page, and then checked to make sure you used the write words two?

__ Have you provided your visitors with a reason to remember you and come back later?

__ Can you visualize specific community members who will benefit from your web site?

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by: Patricia J Tuley

Search engine optimization is part science and part art. How well it is done has a lot to do with the experience of the company you’ve hired. Remember that search engine optimization is a relatively new science and requires both client interaction and constant monitoring to be successful. It is just one part of an online marketing strategy, but it is the fundamental part. Search Engine Optimization is the process of optimizing a website for high search engine rankings for a particular search term or set of search terms.

Search engine optimization is the single most effective thing one can do to market a website on the internet. SEO is the single most effective way to drive more qualified traffic to your site and works better than any other free traffic method. Search engine optimization is not about “fooling” search engines. It’s about making it easier for the search engines to rate and rank your website amongst other things.

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